Ekaterina is not just a pretty face , she is intelligent , talented , driven and a juggler . Literally she ’ s a self-taught juggler , perhaps that ’ s how she keeps all her projects and commitments successfully in the air .

Ekaterina ’ s situation was and is unique . She ’ s had several revenue streams , including a fulltime job as a marketing executive , residual income from television commercials , plus her magic and magic product income .

Having a steady income allowed her freedom to expense her magic products in ways that wouldn ’ t have been prudent if she was dependent only on magic alone . Ekat admits , “ whatever profit I made in magic I would reinvest into my magic .”

This includes creating a professional studio , purchasing professional lighting and cameras and investing in video production and learning how it worked . Those were large expenses and commitments that have paid off long term . Today , when many things in life and business relate to video , Ekaterina offers a proven , professional set-up that she has been operating successfully for many years .

She ’ s used the knowledge and exposure she has gained from her magic and YouTube channel posts to branch out into other areas by marketing other brands , not just her own projects , working on many different non-magic projects utilizing her skills & equipment . Ekat states “ the fun part of having all this equipment is that I can pivot my company in any way I want .”

12 APRIL | 2021