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The key to a successful show , series or platform is engaging , ongoing content . Mistie and Kyle have developed a formula that works well for them . They start by selecting a recipe and then they look for ways to include magic and comedy using the ingredients they are using .
You ’ ll often find unexpected tricks in Mistie ’ s uploads . She ’ s triggered marshmallows to float , eggs to appear and pretzels to link together . Those little magic moments flow seamlessly within her recipe videos and the ingredients they include .
Mistie shared : “ One of my favorite magic effects that we ’ ve included into a recipe upload is one that Kyle invented where an egg impossibly floats in a stream of
The original video got over eight million views on TikTok and started a viral trend of people trying to make eggs float in water ."
water from the kitchen sink faucet . I place the egg under the water stream and it is suspended , floating mid-air , surrounded by gushing water and then I remove the egg from the stream , with no edits or video cuts . It looks truly impossible . The original video got over eight million views on TikTok and started a viral trend of people trying to make eggs float in water . Needless to say , the experiment ended up with lots of broken eggs .”
The ad revenue from their channels and pages have helped replace their missing income from touring and cruising . To their surprise they quickly discovered that they could work from home and earn more money that they had previous-
14 AUGUST | 2024