Storage for the online shop.
1993 Criss with his family
packing up Criss’ memorabilia into envelopes heading off
to distributors and customers of his online store.
Criss:
I’ve got like the most talented team to help facilitate
it. We have literally all the
products here, cards, magic
kits; we’re running out of
space. Over here is our
picking area, so like online,
people have the ability to
buy stuff obviously online.
We do a lot of business with
online companies, so we
literally have people that
1993 Criss with a straigh jacket
come here in the morning,
print the orders, get the
item, put it in a bag and
ship it the same day. So
each one of these containers has is a different item in
it, and as you can see just
how many different items
just over here that are being
sold right now.
into making something
successful, and you have to
have a good understanding
of how to bring to fruition
elements that make the
whole piece cohesive and
marketable.
It’s interesting, because
we live in a world where
obviously you have to
have a technical prowess
to be able to facilitate the
demonstration, but there
are a lot of things that go
So like this kit, every single
thing about. I didn’t go to
outsource this. Most magicians say, hey put our kit
together and put my name
on it. i take pride in every
single thing in here.
Criss picks up one of his
larger magic sets.
Banachek :
Do you know how many of
these diagrams, pictures,
layouts that he showed me?
Criss:
I literally picked the tricks.
I did the design back here,
sat here and did every
single thing. Like using this
picture, crop it over here,
no … move this down here
a little bit ... I’ve spent hundreds of hours. Every single
picture we shot in our
studio, which we’re going to
go into right now.
VANISH MAGIC MAGAZINE
31