In 2020, the company transitioned to high-end custom retail, adopting strategies like limited releases and bespoke designs to enhance product uniqueness and market impact.

The Story Behind the Name

The name "N2G" carries profound personal and philosophical significance . It originated from Nic's nickname and his love for the guitar—"NG." Inspired by chemical element symbols, he added the number "2," forming "N2G." Additionally, "N2G" stands for "Native to Globe," reflecting the company's mission to bring original magic to audiences worldwide.

Innovation at the Core

N2G Magic's commitment to innovation has been unwavering. Since 2012, the company has self-developed over 100 magic props, continually pushing the boundaries of coin magic. Collaborations with renowned magicians have elevated the professionalism and uniqueness of their products.

Building a Global Brand

For instance, the "Mirror Heart" coin set originated from a moment of inspiration—even appearing in a dream. This creation combined the concept of mirrors with coins, producing a heart-shaped coin that captured the attention of magicians worldwide.

From its inception, N2G Magic set its sights on the global stage. Between 2012 and 2024, the company expanded internationally, collaborating with global wholesalers and agents, and enhancing brand awareness through participation in international magic exhibitions.

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